Caitian Food, a wholly-owned private brand under Meiyijia convenience store chain, has always been dedicated to the research, development, production, and sales of bakery products. Its offerings are primarily supplied to tens of thousands of Meiyijia stores nationwide. To further enhance consumer brand recall and emotional connection, we have named this product series "Super BunBun". Meanwhile, to highlight its unique short-shelf-life freshness advantage over similar products, we have coined the brand tagline: "Freshly Baked for Today". Additionally, we have developed a distinctive visual cue centered around "short-shelf-life freshness", aiming to quickly capture consumer attention on store shelves and reinforce the product perception of "freshly visible, ready to enjoy".