Taste of Chaoshan is a food documentary column promoting Chaoshan cuisine with millions of followers across mainstream online platforms. This gift box of salted fish is a licensed product of the program.

Featuring traditionally oil-braised Chaoshan salted fish, the product is themed “Oil-Braised Chaoshan Style”, laying the foundational design tone for the brand’s future salted fish product line.

Chaoshan boasts abundant seafood resources, yet local diners favor wild-caught fish harvested from nearby coastal waters. The production of salted fish requires deep-frying. To ease consumers’ concerns over recycled, substandard frying oil used for cost-cutting, the core selling point is finalized as “Local Chaoshan Catch, Slow-Fried in Fresh Oil”. It highlights premium locally sourced seafood fried with brand-new clean cooking oil to eliminate buyers’ safety worries.