醒饮XINGDRINK品牌全案设计

CLIENT / 客户：醒饮 /XINGDRINK SERVICES / 服务内容：市场调查/视觉策略/品牌形象设计/品牌空间设计

XINGDRINK Brand Full Case Design

This full brand upgrade covers visual design and shopping mall store planning. Focusing on high-quality healthy yogurt fruit drinks, it adopts a trendy youthful style to stand out amid market homogenization.Inspired by its signature avocado yogurt drink, the cool avocado IP abandons cute styles and caters to young people’s taste for individuality, boosting brand influence and social spread.It features a stylish green-black color matching. Avocado green symbolizes natural health, while matte black adds premium texture, delivering strong visual recognition.Stores follow the unified color style with concise layout, balancing aesthetics, efficiency and practicality. The brand now leads local sales and opens franchises, developing into a mature chain brand.

XINGDRINK醒饮品牌全案设计

本项目为醒饮品牌全案升级设计，涵盖品牌视觉体系优化与商场门店空间设计。品牌聚焦卡士酸奶鲜果饮品赛道，主打高品质、轻负担的健康饮品。针对当下饮品行业同质化严重、视觉风格偏甜腻柔和、品牌记忆点薄弱的市场痛点，本次设计确立潮流年轻化的设计基调，为品牌构建差异化视觉体系，强化市场辨识度。品牌IP以门店爆款牛油果卡士酸奶为创作原型，紧扣核心产品进行视觉衍生，强化产品与品牌之间的关联性。区别于行业普遍的软萌水果IP，本次塑造硬朗简约、个性潮酷的拟人化牛油果形象，贴合当代年轻人追求独特、拒绝同质化的审美偏好。IP形象不仅加深消费者对招牌单品的印象，同时强化品牌社交打卡属性，构建专属品牌视觉符号，提升品牌传播力。色彩层面，品牌采用大胆的绿黑撞色搭配。摒弃行业泛滥的高饱和甜系配色，以牛油果绿诠释天然健康的产品属性，搭配哑光黑提升沉稳质感，形成强烈的视觉反差，呈现高级克制、辨识度极高的色彩视觉效果。门店空间延续品牌绿黑主视觉，结合商场商业属性简化冗余装饰，打造简约标准化的门店模型。设计兼顾视觉美感、出品效率与空间利用率，适配商圈客流消费模式。本次全案落地后，醒饮差异化优势显著，长期稳居本地饮品销量榜单首位，现已开放连锁加盟体系，成功实现从单店经营向标准化连锁品牌的进阶升级。