啊哒俏云南米线品牌全案设计
CLIENT / 客户：啊哒俏/ADACIAO SERVICES / 服务内容：视觉策略/品牌设计Established in 2019, Adaqiao is a young modern Chinese fast-food brand specializing in rice noodles and vermicelli, under Shanghai Adaqiao Catering Management Co., Ltd.
Targeting young urban consumers, it serves fast-paced lifestyles with fresh-made dishes, authentic flavors and cost-effective products. The brand runs multiple physical stores and sells pre-packaged food.
The latest VI upgrade supports its national expansion and youthful positioning. Derived from a Yunnan dialect phrase meaning "a lovely place", the original brand name has weak links to its food category. We adopted a core slogan highlighting rice noodles, and created a cohesive visual system that is approachable and trendy. This unified branding helps differentiate the brand and underpins its nationwide growth.
Targeting young urban consumers, it serves fast-paced lifestyles with fresh-made dishes, authentic flavors and cost-effective products. The brand runs multiple physical stores and sells pre-packaged food.
The latest VI upgrade supports its national expansion and youthful positioning. Derived from a Yunnan dialect phrase meaning "a lovely place", the original brand name has weak links to its food category. We adopted a core slogan highlighting rice noodles, and created a cohesive visual system that is approachable and trendy. This unified branding helps differentiate the brand and underpins its nationwide growth.
啊哒俏创立于2019年，隶属于上海阿哒俏餐饮管理有限公司，是聚焦米线粉面赛道的年轻化新中式快餐品牌。品牌精准面向都市年轻消费群体，适配当下快节奏的生活方式，依托鲜料现做的出品理念、地道稳定的风味口感与高性价比的产品优势，打造兼具烟火质感与品质标准的日常简餐体验，目前品牌已落地多家线下门店并上架多款品牌预包装产品。
本次品牌VI升级，基于品牌全国化发展与年轻化定位需求展开。“啊哒俏”名称源自云南方言，意为“这里美”，但品牌名称与品类关联性较弱。在设计，我们提炼一碗好米线核心定位语，直观传递品牌核心品类。整套视觉体系兼顾亲和力与时尚质感，统一品牌视觉识别标准，助力品牌差异化出圈，适配品牌规模化、全国化的发展布局。
本次品牌VI升级，基于品牌全国化发展与年轻化定位需求展开。“啊哒俏”名称源自云南方言，意为“这里美”，但品牌名称与品类关联性较弱。在设计，我们提炼一碗好米线核心定位语，直观传递品牌核心品类。整套视觉体系兼顾亲和力与时尚质感，统一品牌视觉识别标准，助力品牌差异化出圈，适配品牌规模化、全国化的发展布局。
