Dutch CHALI brand full case design

This is a Chinese tea art space based in Amsterdam, the capital of the Netherlands. Commissioned by a client to design a space primarily focused on tea sales, the creative team, after repeated discussions with the client, decided to move away from conventional shelf-based display methods. Instead, they have integrated product display, sales, experiential interaction, and art salons into a single space. In addition to the existing range of tea products, the space now also features the display and sale of tea ware, home decor, and ornamental accessories. From the brand's visual identity to the commercial space's positioning and design, the team has boldly incorporated elements such as red, gold, and embroidery as extensions of the brand language. In a foreign cultural context, this approach directly highlights the regional identity and distinctive character of the brand "Cha. Li," establishing it as a unique and distinctive tea art space in the local scene.